Almost everyone rides the struggle bus when it comes to creating a Virtual Assistant website. Despite having the best intentions, it’s hard to just grab the wheel and get it done. So, why all the angst? Because you know that your website is one of your first introductions to your ideal client (usually after a LinkedIn Profile or Facebook business page).
The pressure’s on because the goal isn’t to just check this off your never-ending to-do list. The ultimate goal for your website is to make it as easy as possible for prospective clients to understand who you are, what you do, and how you can help them with their specific needs.
When you have a bangin’ business website, you can crush sales objections BEFORE the discovery call, decrease your non-billable marketing time and even raise your rates to match the professional image you project.
These days, a quality website doesn’t have to cost you thousands of dollars. But it can be an intimidating task if you’re not technically inclined. Don’t let that scare you. You don’t have to be a tech wizard! You should get started by setting up a WordPress site and choosing a quality theme to showcase your services. And then follow these 7 tips:
7 Tips For Your Virtual Assistant Website
Here are the seven elements to help make your website appealing to potential clients:
1. Say what you do and who you do it for, in a clear, concise way
Make sure that what you do is clear on the homepage. For example, “Social Media Management for Busy Real Estate Brokers” is a clear, concise tagline that states exactly what you do and who your ideal client is.
If you offer services to a specific niche, such as self-published indie authors, or online course providers, or insurance agents, be sure and state that loud and clear on your homepage.
2. State the benefits first and foremost
Try to stay away from getting too wordy about what you do on your homepage (or any page!). Focus on the benefits of working with you.
Instead of, “I offer social media and blogging services using top notch tools”, use something more benefit-focused such as:
“My VA services can give you back hours in your day so you can focus on growing your business and making more money. Leave the social media posting and blogging to me!”
See the difference?
Always focus on the benefits your new client will receive over the specifics of your services. You can focus on the specifics on your services page and during the Discovery Call.
3. Have a clear call to action
On every page of your website, be sure and include a call to action for your potential client.
It can be a “Contact Me” button or a “Click here to book a discovery call” link…just something to lead them towards learning more about you and an easy way to contact you.
4. Consider including a F.A.Q. section
This is of course optional for your site but having a Frequently Asked Questions (FAQ) section, is always a good idea. It’s helpful for potential clients who may have questions that can be addressed right on your website.
If you are providing answers to common questions without a potential client having to reach out to you to ask them, then you’re already saving them time, which they will appreciate!
5. Include a picture of you
You don’t need an expensive photoshoot. All you really need is a professional, good quality photo of you smiling. It will help your potential clients feel like they know you before they even meet you.
If you have done any work for anyone using your services, even if you did it as a favor for a friend, get a testimonial.
Testimonials are great social proof that you are good at what you do! Even if you have 1-3 that’s a great start. If you can get a picture of the person that is giving the testimonial, even better.
7. Keep it simple
Try not to overthink your website or get overwhelmed by it. The main goal is to get the benefits and facts up and you’ll be ready to go.
Keep it simple and follow these tips to help showcase your business in the best light online.
Does a Virtual Assistant need a lead magnet?
A bonus feature to include prominently on your website is an email opt-in form. This is a way to capture the email addresses of your visitors so you can stay in contact. If they can’t afford you now, you never know when their situation will change in the future. Or if they choose a one time, lower-priced service now, they may be able to afford your higher-priced, monthly retainer package in the future.
Losing that contact can be detrimental to your business because chances are high they’ll never find your site again. So consider creating a lead magnet and building your email list from minute one!
Ready To Launch Your VA Website?
It is time to get off that struggle bus. Now that you have a quick and easy check-off list to get you started, get out there and get one started! I don’t think you’ll ever regret you did. Remember the benefits of a website are for you and your potential clients. Keeping that in mind as you design will help get you started right away serving them. Let potential clients know who you are, what you do, and how you can help them. And as always, I am here to help you so drop me a line if you need anything.
Hello there! I’m Jill, thanks for visiting my blog. I help women create work-life flexibility and financial stability by building a profitable online business they love. Feel free to send me a message and let me know how I can help YOU!